Half-ton truck shoppers in Pierce County usually narrow it down to two: the Ford F-150 and the Ram 1500. Both are capable. Only one of them has led the segment in the numbers that decide whether your trailer makes it up the pass. Let us go straight to those numbers. The capability gap 2026 Ford F-150 2026 Ram 1500 Max towing 13,500 lbs 11,610 lbs Max payload 2,440 lbs Roughly 2,300 lbs Engine choices Five Four Full hybrid available Yes, PowerBoost No Onboard generator Up to 7.2 kW Pro Power Onboard Not offered Starting MSRP About $39,330 Higher trim for trim That towing figure is the headline. Properly equipped with the 3.5L EcoBoost V6, the F-150 pulls 13,500 pounds. The best a Ram 1500 manages is 11,610 pounds with the 3.0L Hurricane. That is a difference of nearly 1,900 pounds, which is the weight of a second boat trailer. If you tow a travel trailer over Chinook Pass, haul a loaded equipment trailer, or put a fifth-wheel behind the truck a few weekends a year, that margin is not a spec-sheet argument. It is whether you are towing comfortably or towing at the edge of the rating. Five engines instead of four Ford lets you match the powertrain to the job: 2.7L EcoBoost V6 (325 hp), the standard engine, strong and efficient for daily driving 5.0L V8, the traditional choice for people who want naturally aspirated torque and the sound that goes with it 3.5L EcoBoost V6, the towing engine, and the one that unlocks the 13,500-pound rating 3.5L PowerBoost Full Hybrid V6, the only full hybrid in the half-ton class 5.2L Supercharged V8 in the Raptor R for the people who want the extreme end Ram counters with the Hurricane inline-six, and credit where it is due, the High Output version makes 540 horsepower. It is a genuinely impressive engine. But horsepower is not what moves a trailer up a grade in the rain, and Ram has no answer at all for the two Ford options that matter most to working owners: the hybrid and the generator. The feature Ram simply does not have Pro Power Onboard turns the F-150 into a mobile generator. On PowerBoost hybrid models it delivers up to 7.2 kW of exportable power straight from bed-mounted outlets. Think about what that means around here. Western Washington loses power in windstorms every winter. A PowerBoost F-150 in the driveway will run your refrigerator, your furnace fan, and your lights. On a job site it runs a compressor and a miter saw without dragging a generator along. At a campsite on Rainier it runs everything you brought. The Ram 1500 does not offer this. Not as an option, not on any trim. Where the Ram earns points We will be straight with you rather than pretend it is a shutout. The Ram 1500 rides better than most trucks in the class, largely because of its coil-spring rear suspension instead of leaf springs. Unloaded, on rough pavement, it is the smoother truck. Its interior is genuinely well finished, especially in the upper trims. Ram also added a 10-year, 100,000-mile limited powertrain warranty for the 2026 model year, and that is a real advantage worth knowing about. Read the fine print, though: it covers powertrain components, not the whole vehicle, and it does not change what the truck can tow or carry. So which truck is right for you? Choose the F-150 if you tow anything substantial, you need maximum payload, you want hybrid efficiency or an onboard generator, or you want the widest range of engines and configurations to pick from. That covers most truck buyers in Puyallup. Choose the Ram 1500 if your truck is mostly an unloaded daily driver, ride comfort outranks capability on your list, and the longer powertrain warranty is the deciding factor. For the way trucks actually get used around Pierce County, hauling to the mountains, pulling a boat to Puget Sound, running a trade, working through wet winters, the F-150 is the one that does more of it, and does it with more margin left over. Come put one to work The best way to settle this is with a trailer behind the truck. Browse our current new F-150 inventory, see the full new Ford lineup, or look at our pre-owned trucks if you want more truck for the money. Get moving before you arrive: apply for financing online, get a KBB Instant Cash Offer on your current truck, and keep it running right with service scheduling. Korum Ford 100 River Rd., Puyallup, WA 98371 877-631-1209 Contact us to schedule a test drive. MSRP excludes destination, taxes, title, registration, and dealer fees. Towing and payload figures require proper equipment and vary by cab, bed, engine, and drivetrain. Specifications subject to change.
Coming Soon: What to Know About the Ford Fathom Electric Truck
What if your next truck could seat five adults, haul gear in both a front trunk and a bed, and steer itself hands-free on the highway, all without a drop of gas? That's the idea behind the Ford Fathom, a midsize electric truck and the first vehicle built on Ford's new Universal EV Platform. At Korum Ford, we've been following every update, and we know local drivers have questions. Here's what Ford has confirmed so far, what's still to come, and how you can get ready before it arrives. The Ford Fathom is the first truck built on Ford's Universal EV Platform. Image: Ford Motor Company. What Is the Ford Fathom? The Fathom is an all-new, four-door, all-electric pickup that Ford describes as midsize. It's designed to be an easier way into EV ownership, with a clean-sheet design instead of a gas truck converted to electric power. Ford will build it at its Louisville Assembly Plant in Kentucky, which is getting a major upgrade to produce it. The name has a story behind it, too. A fathom is a unit of length equal to six feet, mostly used to measure water depth. Its older meaning is the span of a person's outstretched arms. Ford chose the name to signal two things: a roomy interior and a truck that has more going on than first meets the eye. The naming process took nine months. If you're curious how the Fathom will fit next to the electric Fords you can already drive today, our Ford electric vehicle overview is a good place to compare options. Built on Ford's Universal EV Platform The Fathom's biggest story might be how it's made. Ford rethought its assembly line for the Universal EV Platform, swapping one long conveyor for an "assembly tree." Three sub-assemblies (the front, the rear, and a structural battery) are built on separate lines and then joined together. Large single-piece aluminum castings replace dozens of smaller parts. Compared with a typical vehicle, Ford says the platform uses: 20% fewer parts 25% fewer fasteners 40% fewer workstations from dock to dock A wiring harness about 4,000 feet shorter and 10 kilograms lighter than the one in Ford's first-generation electric SUV The battery uses prismatic lithium iron phosphate (LFP) cells built at BlueOval Battery Park Michigan. These cells are cobalt-free and nickel-free, and the pack doubles as the truck's floor. For you, the payoff of a simpler build is Ford's stated goal: lower running costs. Ford projects the truck's five-year cost of ownership will come in below a three-year-old used Tesla Model Y. Want to see what Ford's current lineup offers while you wait? Browse our new Ford models. Ford's Universal EV Platform joins three sub-assemblies into one truck. Image: Ford Motor Company. Ford Fathom Features Confirmed So Far Ford hasn't shared every detail yet, but here's what it has confirmed. Room for Five and Two Places for Cargo The Fathom seats five adults, and Ford projects it will offer more passenger volume than a Toyota RAV4. On top of that, you get a front trunk (frunk) and a truck bed, so you can keep groceries up front and muddy gear in back. Hands-Free Highway Driving Every Fathom will be BlueCruise capable. BlueCruise is Ford's hands-off, eyes-on driver assist for designated highways called Blue Zones, and it requires activation. On the Fathom, the next-generation version works with Apple Maps for a smoother ride from on-ramp to off-ramp. Tech You'll Use Every Day A large, high-resolution touchscreen with Apple Maps navigation Apple CarPlay and Android Auto Digital Key, so your phone can act as your key Remote control through the Ford app Bidirectional power capability Quick Off the Line Ford's target is a 0–60 mph time as quick as a Mustang EcoBoost. That kind of response makes merging and passing feel easy. If you'd like a feel for EV acceleration now, take a Mustang Mach-E for a spin at our dealership. Charging and Range: What We Know and What's Next Ford has said the Fathom will be offered with a standard-range battery. Official EPA-estimated range, battery sizes, and charge times haven't been released yet, so we'll update you as soon as Ford shares them. For road trips, Fathom owners will be able to use the Tesla Supercharger network in addition to other public chargers. Most of your charging, though, will likely happen at home. A few ways to get ready now: Check whether your garage or driveway has room for a Level 2 charger Ask an electrician whether your panel can handle a 240-volt circuit Look up public chargers along your daily commute Our EV charging guide walks through home and public charging options, so you can plan before you ever plug in. How to Get Ready for the Fathom in Puyallup Ford plans to open Fathom preorders in early 2027. You can sign up on Ford's website for updates and a preorder invite, and our team at Korum Ford is happy to keep you in the loop as details arrive. Whether you live in Tacoma, Sumner, or Auburn, here's how to get a head start: Get pre-qualified so you know your budget before preorders open Have your current vehicle appraised to see what it could put toward your new truck Ask our team about current Ford EV incentives and lease options Start with our Ford financing options to see what fits your plans. Frequently Asked Questions When is the Ford Fathom coming out? Ford plans to open preorders for the Fathom in early 2027. It will be built at Ford's Louisville Assembly Plant in Kentucky. You can sign up on Ford's website for updates and a preorder invite. Is the Ford Fathom a midsize truck? Yes. Ford calls the Fathom a midsize, four-door electric pickup. It seats five adults and offers both a front trunk and a truck bed for cargo. What kind of battery does the Ford Fathom use? The Fathom uses prismatic lithium iron phosphate (LFP) cells built at BlueOval Battery Park Michigan. These cells are cobalt-free and nickel-free. Ford will offer a standard-range battery and plans to share battery sizes and EPA-estimated range later. Does the Ford Fathom have BlueCruise? Every Fathom will be BlueCruise capable. BlueCruise allows hands-free driving on designated highways called Blue Zones while you keep your eyes on the road. It requires activation. Can I learn more about the Ford Fathom at Korum Ford? Yes. Visit Korum Ford at 100 River Rd., Puyallup, WA 98371, or call 877-631-1209 to talk with our team. While you wait for the Fathom, you can test drive one of Ford's current electric vehicles. Get Ready for the Ford Fathom with Korum Ford The Ford Fathom brings a fresh approach to electric trucks, with room for five, smart tech, and a platform built from the ground up to be simpler and more efficient. As Ford releases range, battery, and launch details, Korum Ford will be ready to answer your questions. Until then, explore our new Ford inventory to see the EVs and trucks available today, or stop by our showroom at 100 River Rd. in Puyallup. We're looking forward to helping you get behind the wheel.