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Introducing the 2024 Ford F-150

2024 Ford F-150
2024 Ford F-150

Prepare yourself for the 2024 Ford F-150, a truck that's designed to deliver the power, comfort, and convenience you crave. This is one seriously capable, seriously attractive, seriously fun truck. Looking for the scoop on the new Ford F-150? Keep reading this overview.

Breaking Down the 2024 Ford F-150

Performance

 2024 Ford F-150 performance

Any quality truck should be able to make use of its high-end performance capabilities regardless of where you are or what you're doing. You can go almost anywhere and haul practically anything thanks to the F-150's standard 2.7L V6 EcoBoost engine. When properly configured, it delivers a maximum towing capacity of up to 13,500 lbs.. Additionally, there's an advanced transmission and an improved suspension to secure smooth handling on any terrain. Below are a few more available performance features of this truck:

  • 10-speed automatic transmission
  • Off-road-tuned suspension
  • Seven Selectable Drive Modes

Technology

2024 Ford F-150 technology

The technology included in the new F-150 offers seamless connectivity and endless entertainment. The F-150 is safer thanks to available safety features from Ford, designed to keep you and your passengers out of harm’s way. Factor in multimedia integration and infotainment options, and the amount of customization possible on the new F-150 is truly impressive. Check out even more of the available technology features here:

  • 12.0-inch infotainment display
  • Standard automated emergency braking with pedestrian detection
  • Available adaptive cruise control with a hands-free driving mode

Design

2024 Ford F-150 design

A new truck should make a statement from the moment you lay eyes on it, and that's exactly what the new F-150 does. The new F-150 leverages an optimized bed to deliver a maximum cargo space of up to 77.4 cu ft. A truck like this inspires us to take as many long car rides as we can. For more information on standard and available design features, see this list:

  • Pro-Access Tailgate
  • Pro Power Onboard
  • Available 360-Degree Camera

Drive the 2024 Ford F-150 in Puyallup, WA

Get hands-on impressions of the new F-150 when you stop by Korum Ford. Our salespeople are excited to show you the new F-150 and all the other options in our portfolio of new Ford cars for sale in Puyallup, WA. You might also discover a great deal when you browse our new Ford specials, so look them over when you schedule your test drive.

*MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2024 Ford F-150 . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

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Ford F-150 vs. Ram 1500: Which Truck Is Right for You?

Half-ton truck shoppers in Pierce County usually narrow it down to two: the Ford F-150 and the Ram 1500. Both are capable. Only one of them has led the segment in the numbers that decide whether your trailer makes it up the pass. Let us go straight to those numbers. The capability gap 2026 Ford F-150 2026 Ram 1500 Max towing 13,500 lbs 11,610 lbs Max payload 2,440 lbs Roughly 2,300 lbs Engine choices Five Four Full hybrid available Yes, PowerBoost No Onboard generator Up to 7.2 kW Pro Power Onboard Not offered Starting MSRP About $39,330 Higher trim for trim That towing figure is the headline. Properly equipped with the 3.5L EcoBoost V6, the F-150 pulls 13,500 pounds. The best a Ram 1500 manages is 11,610 pounds with the 3.0L Hurricane. That is a difference of nearly 1,900 pounds, which is the weight of a second boat trailer. If you tow a travel trailer over Chinook Pass, haul a loaded equipment trailer, or put a fifth-wheel behind the truck a few weekends a year, that margin is not a spec-sheet argument. It is whether you are towing comfortably or towing at the edge of the rating. Five engines instead of four Ford lets you match the powertrain to the job: 2.7L EcoBoost V6 (325 hp), the standard engine, strong and efficient for daily driving 5.0L V8, the traditional choice for people who want naturally aspirated torque and the sound that goes with it 3.5L EcoBoost V6, the towing engine, and the one that unlocks the 13,500-pound rating 3.5L PowerBoost Full Hybrid V6, the only full hybrid in the half-ton class 5.2L Supercharged V8 in the Raptor R for the people who want the extreme end Ram counters with the Hurricane inline-six, and credit where it is due, the High Output version makes 540 horsepower. It is a genuinely impressive engine. But horsepower is not what moves a trailer up a grade in the rain, and Ram has no answer at all for the two Ford options that matter most to working owners: the hybrid and the generator. The feature Ram simply does not have Pro Power Onboard turns the F-150 into a mobile generator. On PowerBoost hybrid models it delivers up to 7.2 kW of exportable power straight from bed-mounted outlets. Think about what that means around here. Western Washington loses power in windstorms every winter. A PowerBoost F-150 in the driveway will run your refrigerator, your furnace fan, and your lights. On a job site it runs a compressor and a miter saw without dragging a generator along. At a campsite on Rainier it runs everything you brought. The Ram 1500 does not offer this. Not as an option, not on any trim. Where the Ram earns points We will be straight with you rather than pretend it is a shutout. The Ram 1500 rides better than most trucks in the class, largely because of its coil-spring rear suspension instead of leaf springs. Unloaded, on rough pavement, it is the smoother truck. Its interior is genuinely well finished, especially in the upper trims. Ram also added a 10-year, 100,000-mile limited powertrain warranty for the 2026 model year, and that is a real advantage worth knowing about. Read the fine print, though: it covers powertrain components, not the whole vehicle, and it does not change what the truck can tow or carry. So which truck is right for you? Choose the F-150 if you tow anything substantial, you need maximum payload, you want hybrid efficiency or an onboard generator, or you want the widest range of engines and configurations to pick from. That covers most truck buyers in Puyallup. Choose the Ram 1500 if your truck is mostly an unloaded daily driver, ride comfort outranks capability on your list, and the longer powertrain warranty is the deciding factor. For the way trucks actually get used around Pierce County, hauling to the mountains, pulling a boat to Puget Sound, running a trade, working through wet winters, the F-150 is the one that does more of it, and does it with more margin left over. Come put one to work The best way to settle this is with a trailer behind the truck. Browse our current new F-150 inventory, see the full new Ford lineup, or look at our pre-owned trucks if you want more truck for the money. Get moving before you arrive: apply for financing online, get a KBB Instant Cash Offer on your current truck, and keep it running right with service scheduling. Korum Ford 100 River Rd., Puyallup, WA 98371 877-631-1209 Contact us to schedule a test drive. MSRP excludes destination, taxes, title, registration, and dealer fees. Towing and payload figures require proper equipment and vary by cab, bed, engine, and drivetrain. Specifications subject to change.

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